Web marketing, by definition, is actually an inclusive term for several different kinds of marketing strategies. By combining effective marketing strategies with proven promotional methods, you can raise the level of traffic to your website, as well as increasing your search engine visibility at the same time.

Web marketing methods

1. Affiliate Marketing

This strategy involves registering visitors to your site to act as promoters for you on their own web pages. They are paid for this service, with a percentage from any sales generated through their promotions.

2. Article Marketing

Articles are written and posted on the website so that your business gains credibility through current and relevant content.

3. Blog Marketing

Blogs are created with daily or weekly posts explaining services and promoting products, with links to your website for further information.

4. Internet Marketing

This strategy involves promoting your site and products through ads placed on search engines using PPC and AdSense services.

5. Niche Marketing

Created ads and site content that focuses primarily on products or services not usually considered to be part of the mainstream market focus.

6. SEO Marketing

This strategy utilizes keywords carefully used on your website to attract robots and spiders to them. These are usually sent by search engines to surf the Internet for new, relevant and concise information generated by the keywords entered by users. This is how search engine result pages are created.

Promotional Methods Used

1. Blogs

Blogs can provide daily and weekly updates, news, and commentary about current products and services, as well as promoting them through reviews and opinion pieces. Links throughout these posts will send traffic to your website.

2. Social Networking

Social media sites like Facebook and Twitter have become valuable assets when you want to promote your business through social media. By posting ads on these sites, as well as developing pages dedicated to your business, you are utilizing the age-old method of “word of mouth” to drive new traffic, and customers, to your business.

3. RSS Feeds

RSS feeds allow visitors to subscribe to your newsletters and blogs so that they can receive updates directly through their email inboxes. This allows you to get instant information out there, directly to your customer base, and will also allow you to track the impact these releases have on your sales.

4. Viral Marketing

This is the practice of placing hyperlinks within promotional materials like blogs and ads that will lead viewers back to your company’s main website, and can be used to advertise sales, special promotions and new materials.